https://kristenchik.com Kristen Chik Thu, 07 Jul 2022 16:47:01 +0000 https://kristenchik.com en https://kristenchik.com/Ralph-Lauren Mon, 07 Feb 2022 07:02:33 +0000 Kristen Chik https://kristenchik.com/Ralph-Lauren Ralph Lauren Collection As the Digital Creative Designer for Ralph Lauren's luxury portfolio, I craft elevated digital experiences that merge high fashion with thoughtful commerce. Working at the intersection of brand storytelling and user experience, I translate the creative vision of our fashion and campaign directors into immersive site experiences—curating imagery and videography, designing interactive shopping grids, and building landing pages that reflect the sophistication and intentionality of the brand's most elevated offering. My work centers on curation and intention: selecting imagery that conveys the emotion of each seasonal campaign, establishing typographic hierarchies that guide without overpowering, and designing layouts that feel as refined on mobile as they do on desktop. In close collaboration with creative directors, marketing partners, and software engineers, I balance editorial impact with commercial clarity—guiding each campaign from design through implementation to launch, ensuring that every shopping grid, landing page, and campaign moment upholds Ralph Lauren's brand heritage and aesthetic. The result is a cohesive digital experience where storytelling and commerce feel seamless. Creative Director ······ Michel Botbol, Maia James Muller Art Director&nbsp;······ Andrew Young, Kendall EricksonDigital Designer ······ Kristen ChikDevelopers ······ Christina Thompson, Kaitlyn Mohr Medium ·········Live Site Designed by Me ︎︎︎ &nbsp; &nbsp; SELECTED WORKS&nbsp; &nbsp; &nbsp; &nbsp;Spring 2026 Collection &nbsp; &nbsp; &nbsp; &nbsp;Pre-Fall 2025 Collection &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp;Fall 2024 Collection https://kristenchik.com/Atelier-Swarovski-Moonsun-Collection Wed, 12 Aug 2020 10:42:46 +0000 Kristen Chik https://kristenchik.com/Atelier-Swarovski-Moonsun-Collection Atelier Swarovski, Moonsun Collection by Penelope Cruz&nbsp; Supported art direction on the Atelier Swarovski x Penélope Cruz campaign — involved across the full creative process from storyboard to execution. Photography by Mert &amp; Marcus. Client ······ Atelier Swarovski Photography ········· Mert &amp; MarcusCreative Director ······· Stephen GanArt Director ······ Melise SenaydinMakeup ······· Pablo IglesiasFashion ········· Belen Antolin <img width="1125" height="1395" width_o="1125" height_o="1395" data-src="https://freight.cargo.site/t/original/i/8b2d9bf749aed07b71638a08f08632e8b3b6ee9a538f9fa51272e655a6376107/IMG_4882.jpg" data-mid="81010484" border="0" src="https://freight.cargo.site/w/1000/i/8b2d9bf749aed07b71638a08f08632e8b3b6ee9a538f9fa51272e655a6376107/IMG_4882.jpg" /> <img width="1125" height="1388" width_o="1125" height_o="1388" data-src="https://freight.cargo.site/t/original/i/36a8a86fb7d083e1fe1af1dabbf41c65fe91c7e627395ff8e89b815ad20e27a7/IMG_4877.jpg" data-mid="81010489" border="0" src="https://freight.cargo.site/w/1000/i/36a8a86fb7d083e1fe1af1dabbf41c65fe91c7e627395ff8e89b815ad20e27a7/IMG_4877.jpg" /> <img width="1125" height="1115" width_o="1125" height_o="1115" data-src="https://freight.cargo.site/t/original/i/32971527ffee96a3d8a8437e47d4d747b77e41524c543591085b95b1b3020531/IMG_4876.jpg" data-mid="81010483" border="0" src="https://freight.cargo.site/w/1000/i/32971527ffee96a3d8a8437e47d4d747b77e41524c543591085b95b1b3020531/IMG_4876.jpg" /> <img width="1125" height="1120" width_o="1125" height_o="1120" data-src="https://freight.cargo.site/t/original/i/b04d2800a0d19650843b96161d47c45c248c1dd28f2efe09b5d48013c71e094d/IMG_4879.jpg" data-mid="81010488" border="0" src="https://freight.cargo.site/w/1000/i/b04d2800a0d19650843b96161d47c45c248c1dd28f2efe09b5d48013c71e094d/IMG_4879.jpg" /> <img width="1125" height="1121" width_o="1125" height_o="1121" data-src="https://freight.cargo.site/t/original/i/07fe9ae4d300fb0e797412524618e09c08c90df6b4ee14be1dbca56cdfcb7f09/IMG_4881.jpg" data-mid="81010486" border="0" src="https://freight.cargo.site/w/1000/i/07fe9ae4d300fb0e797412524618e09c08c90df6b4ee14be1dbca56cdfcb7f09/IMG_4881.jpg" /> <img width="1125" height="1108" width_o="1125" height_o="1108" data-src="https://freight.cargo.site/t/original/i/6a862f93973c27a6c63e84518f31e5f86d97c67c0714ff4fa8be4c5041582356/IMG_4880.jpg" data-mid="81011454" border="0" src="https://freight.cargo.site/w/1000/i/6a862f93973c27a6c63e84518f31e5f86d97c67c0714ff4fa8be4c5041582356/IMG_4880.jpg" /> https://kristenchik.com/Laura-Mercier-Lunar-New-Year-Campaign Fri, 26 Feb 2021 07:28:16 +0000 Kristen Chik https://kristenchik.com/Laura-Mercier-Lunar-New-Year-Campaign Laura Mercier Lunar New Year 2021 To celebrate the year of the ox, Laura Mercier launches the exclusive Lunar New Year campaign with vibrant fireworks. The collection evokes tradition mixed with a touch of modernity.&nbsp;Creative Director ······ Melise Senaydin Designer&nbsp;······ Kristen ChikPhotography ········· Kosuke Nishimura <img width="710" height="884" width_o="710" height_o="884" data-src="https://freight.cargo.site/t/original/i/9d175ef58000e05ffb66be920a4588a2b142253d9231366958f32ba5cc1353fb/trio.png" data-mid="100211231" border="0" src="https://freight.cargo.site/w/710/i/9d175ef58000e05ffb66be920a4588a2b142253d9231366958f32ba5cc1353fb/trio.png" /> <img width="708" height="884" width_o="708" height_o="884" data-src="https://freight.cargo.site/t/original/i/f3a01feb47782060fb71e84bc726e7d622717f0c13b3a11072e12cc22b12a7b6/rouge.png" data-mid="100211232" border="0" src="https://freight.cargo.site/w/708/i/f3a01feb47782060fb71e84bc726e7d622717f0c13b3a11072e12cc22b12a7b6/rouge.png" /> <img width="962" height="1202" width_o="962" height_o="1202" data-src="https://freight.cargo.site/t/original/i/11039f0d2e56d8e77dbe240d8f06847b18f906bfefe95074662e343eb342987f/cushion.png" data-mid="100211229" border="0" src="https://freight.cargo.site/w/962/i/11039f0d2e56d8e77dbe240d8f06847b18f906bfefe95074662e343eb342987f/cushion.png" /> <img width="706" height="884" width_o="706" height_o="884" data-src="https://freight.cargo.site/t/original/i/7d57a835cf203a89c607b062f6c11034e554d6690677fc38b2346d5f4ae5be7d/powder.png" data-mid="100211230" border="0" src="https://freight.cargo.site/w/706/i/7d57a835cf203a89c607b062f6c11034e554d6690677fc38b2346d5f4ae5be7d/powder.png" /> MOTION ASSETS <img width="739" height="739" width_o="739" height_o="739" data-src="https://freight.cargo.site/t/original/i/dedbcbd041f05897b43898f472a0d6d52c53243ba190974db62c49b747bbeb5c/collection_square.gif" data-mid="101361417" border="0" src="https://freight.cargo.site/w/739/i/dedbcbd041f05897b43898f472a0d6d52c53243ba190974db62c49b747bbeb5c/collection_square.gif" /> <img width="847" height="847" width_o="847" height_o="847" data-src="https://freight.cargo.site/t/original/i/aca1148e76911507fc25165ab8ccdeba35094937b21ccfa154252a895e68a3e7/cushion_motion.gif" data-mid="101361086" border="0" src="https://freight.cargo.site/w/847/i/aca1148e76911507fc25165ab8ccdeba35094937b21ccfa154252a895e68a3e7/cushion_motion.gif" /> IN-STORES <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e9f12c435ef4b338abdd0adc1d61c2feaaf86b4fc4a5357d742d8f784f425b1b/D14D8F33-D1D8-4D1D-9B59-34F5D020B132.jpg" data-mid="100758947" border="0" src="https://freight.cargo.site/w/1000/i/e9f12c435ef4b338abdd0adc1d61c2feaaf86b4fc4a5357d742d8f784f425b1b/D14D8F33-D1D8-4D1D-9B59-34F5D020B132.jpg" /> <img width="2483" height="3308" width_o="2483" height_o="3308" data-src="https://freight.cargo.site/t/original/i/830ae00bde609b0822c627a0a904186cd8df9e833d3ae5fc816d2fa8e995ad57/IMG_3109.jpg" data-mid="100758948" border="0" src="https://freight.cargo.site/w/1000/i/830ae00bde609b0822c627a0a904186cd8df9e833d3ae5fc816d2fa8e995ad57/IMG_3109.jpg" /> <img width="2564" height="3417" width_o="2564" height_o="3417" data-src="https://freight.cargo.site/t/original/i/1fc06b1c3d3d46c1d2f4948e7e6dead8334fe650e77a16c8495d6ffa2a006a9f/IMG_3119.jpg" data-mid="100758949" border="0" src="https://freight.cargo.site/w/1000/i/1fc06b1c3d3d46c1d2f4948e7e6dead8334fe650e77a16c8495d6ffa2a006a9f/IMG_3119.jpg" /> Hysan Place, Hong Kong https://kristenchik.com/SK-II-Super-Powered-Assistant-Magic-Ring-1 Thu, 07 Jul 2022 16:47:01 +0000 Kristen Chik https://kristenchik.com/SK-II-Super-Powered-Assistant-Magic-Ring-1 SK-II Super Powered Assistant: Magic Ring Designed an omnichannel experience for SK-II bridging in-store beauty advisor tools with consumer-facing mobile platforms — creating a seamless luxury journey across flagship boutiques, in-store counters, and digital touchpoints. At the core of the project was the Super Powered Assistant (SPA), an internal tablet application used by over 1,500 SK-II Beauty Influencers across Japan and Greater China. The tool supports advisors across skin counselling, store logistics, and personal sales performance tracking — all within a single, intuitive interface. My focus was the Magic Ring: Face Zone Counselling flow — an in-store experience allowing consumers to discover their true skin age through SK-II's proprietary diagnostic device. The Magic Ring assesses skin across five dimensions — refined texture, wrinkle resilience, radiance, firmness, and spots control — then derives a personalized skin age, opportunity areas, and key concern zones, translating complex diagnostic data into a clear, elegant, and actionable consumer experience. Senior Experience Designer ······ Christine Chen Experience Designer ······ Kristen ChikExperience Designer ······ Ashley Huang Deliverable ········· Internal Tablet ApplicationMedium ········· App Prototype︎︎︎ <img width="1654" height="1294" width_o="1654" height_o="1294" data-src="https://freight.cargo.site/t/original/i/f96b3fee387807e1143647f83b52218bc2aea31b5d13bc581361a011086b9568/tablet-portfolio-final.gif" data-mid="247517975" border="0" src="https://freight.cargo.site/w/1000/i/f96b3fee387807e1143647f83b52218bc2aea31b5d13bc581361a011086b9568/tablet-portfolio-final.gif" /> https://kristenchik.com/Book-of-Delayed-Gratification Thu, 27 Aug 2020 17:02:15 +0000 Kristen Chik https://kristenchik.com/Book-of-Delayed-Gratification Book of Delayed Gratification A third-year typography project exploring delayed gratification through an interactive book designed to resist easy reading. Through material experimentation — mirrored type, cropped paragraphs, yellow ink on white — the work challenges the conventions of the page and the reader's expectation of satisfaction. Medium ········· PrintPublished ······ November 2019 <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/d32efe175024539f3f300070b83ba09ea566efcc6dbd6cb7f862f24453580ea0/cover-copy.jpg" data-mid="81317318" border="0" src="https://freight.cargo.site/w/1000/i/d32efe175024539f3f300070b83ba09ea566efcc6dbd6cb7f862f24453580ea0/cover-copy.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/75d541d7bec6a1049badb5a577f02e70087b96febff7d17a9210e2e735038d6f/3.jpg" data-mid="81317489" border="0" src="https://freight.cargo.site/w/1000/i/75d541d7bec6a1049badb5a577f02e70087b96febff7d17a9210e2e735038d6f/3.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/a52e76efd62e2fd72711bbe5ef3310c4c093eb21e7d82aec4b82cf916a88d250/3.jpg" data-mid="81317217" border="0" src="https://freight.cargo.site/w/1000/i/a52e76efd62e2fd72711bbe5ef3310c4c093eb21e7d82aec4b82cf916a88d250/3.jpg" /> <img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/082bbd4c6da112d4ff00001f34e3209a66701ab36c63a5390ee0b4e973547f88/Scene-14-DOF-copy.jpg" data-mid="81337083" border="0" src="https://freight.cargo.site/w/1000/i/082bbd4c6da112d4ff00001f34e3209a66701ab36c63a5390ee0b4e973547f88/Scene-14-DOF-copy.jpg" /> https://kristenchik.com/Vive Wed, 16 Feb 2022 14:54:51 +0000 Kristen Chik https://kristenchik.com/Vive Vive: Menopause Celebrated Just like what Samantha Jones said in Sex and the City 2, “I need to speak to an ambassador, or an embassy, or someone in menopause?” People find it difficult to talk about their menopause journey, unless it is with somebody who has experienced it as well. Society has taught us that menopause as a conversational topic is awkward, when really, it is just the way of life.vive encourages raw, unfiltered conversations among menopausal individuals or even for those who are just curious to learn. All are welcome. At vive, we aim to exchange menopause wisdom and knowledge, while being as open as possible in a safe, shame-free community.vive, which means “long live”, celebrates the wisdom and life experiences people gain during their peri-/menopause journey. The longevity peach motif seen throughout the visuals is derived from the Chinese culture, also symbolizing long life. Menopause can be tough, but then it is magnificent - a milestone. UI/UX Designer ······ Kristen ChikIllustrator &amp; Designer ······ Tiffany Leung Medium ········· App Prototype Published ······ March 2021 COME VIVE WITH US Sign up at vive to join the unfiltered menopause conversations. With an open chat room feature, users can post questions and advice revolving around all aspects of menopause. With vive of the week, weekly prompts are posted on the app to urge users to share their personal menopause experiences, all while keeping them fun and light-hearted. By linking Refinery29’s Life Begins At to vive, users are able to scroll through articles about strong women sharing their battles. At vive, we’re a community and we’re all in it together. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/562933aa21768120189bef3c630fd922f44e2f479984f5f7dc572b1925d616bf/vive_5.jpeg" data-mid="134094607" border="0" src="https://freight.cargo.site/w/1000/i/562933aa21768120189bef3c630fd922f44e2f479984f5f7dc572b1925d616bf/vive_5.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2eba2c5ec24e73959d9ff333ba21b82dad5b899b75646b44a8a42fd0806c98d6/vive_4.001.jpeg" data-mid="134094223" border="0" src="https://freight.cargo.site/w/1000/i/2eba2c5ec24e73959d9ff333ba21b82dad5b899b75646b44a8a42fd0806c98d6/vive_4.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3443ec9dfee3a73b64621cb9dac02dedfc50d5e279ea3b808ee56b3cb4e836af/vive_6.jpeg" data-mid="134094920" border="0" src="https://freight.cargo.site/w/1000/i/3443ec9dfee3a73b64621cb9dac02dedfc50d5e279ea3b808ee56b3cb4e836af/vive_6.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74c2bf0692d840ab10278ae8b4df16b093e2203d211979ee3ab07026fea65cb8/vive_7.jpeg" data-mid="134095176" border="0" src="https://freight.cargo.site/w/1000/i/74c2bf0692d840ab10278ae8b4df16b093e2203d211979ee3ab07026fea65cb8/vive_7.jpeg" /> https://kristenchik.com/V-Magazine Thu, 03 Sep 2020 11:32:17 +0000 Kristen Chik https://kristenchik.com/V-Magazine V Magazine&nbsp; Worked alongside the art director and senior designer on editorial design for V116, The Winter Sun Issue featuring Lily Rose Depp. Creative Director ······· Stephen GanArt Director ······ Melise SenaydinAssociate Art Director ······ Brian Hershberger <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/01a46ecff71599617e8191ab7eed3bc1e160eecb47445f468ca314bdb2370afe/v116_cover.png" data-mid="94661368" border="0" src="https://freight.cargo.site/w/1000/i/01a46ecff71599617e8191ab7eed3bc1e160eecb47445f468ca314bdb2370afe/v116_cover.png" /> <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/7f6a36d6d51ccb6805faa754c089b07a259e932ce489ec4c9b5bc27fe3a2f5a5/vmag2.png" data-mid="94662241" border="0" src="https://freight.cargo.site/w/1000/i/7f6a36d6d51ccb6805faa754c089b07a259e932ce489ec4c9b5bc27fe3a2f5a5/vmag2.png" /> <img width="3500" height="2300" width_o="3500" height_o="2300" data-src="https://freight.cargo.site/t/original/i/4578fae81d86c48fdf994cfe3d7a8f38e6b4ec21c2ddf80ef5ebacee5e099c71/vmag3.png" data-mid="94662509" border="0" src="https://freight.cargo.site/w/1000/i/4578fae81d86c48fdf994cfe3d7a8f38e6b4ec21c2ddf80ef5ebacee5e099c71/vmag3.png" /> https://kristenchik.com/Shangri-La-Golden-Circle Thu, 07 Jul 2022 14:42:41 +0000 Kristen Chik https://kristenchik.com/Shangri-La-Golden-Circle Shangri-La Golden Circle As the pioneer of Asian hospitality, it is no surprise that Shangri-La has established its hallmark of&nbsp; “hospitality from the heart”&nbsp; for over four decades. It is targeted at the upper middle class of business and family travellers - who believe that high-end quality services and a differentiated experience outweigh its monetary value. With the Golden Circle loyalty programme, it recognises valued guests with status upgrades and loyalty points, opening doors to more privileges and benefits.Although the pandemic has greatly reduced international business travellers staying at Shangri-La, we see on the flip side that more people are now spending on domestic travel and exploring local staycations. We saw the opportunity to integrate a personalized end-to-end experience for loyal family traveller groups, so they are inclined to remain loyal to Shangri-La’s hotels and services. Design Strategist ······ Janna TanUI/UX Designers ······ Kristen Chik, Kasumi Hirano, Michelle Liu Medium ········· App Prototype︎︎︎ Published ······ August 2021 <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7cd2c3e844f7d2bbe5693dc84a62bea591844b02d92039b26d1b1940a74240fa/Shangri-La-Screens.jpg" data-mid="147325480" border="0" src="https://freight.cargo.site/w/1000/i/7cd2c3e844f7d2bbe5693dc84a62bea591844b02d92039b26d1b1940a74240fa/Shangri-La-Screens.jpg" /> WHAT WE DID Customized travel preferences at both the individual and family level Digital check-in with E-key Personalized dining experienceOffering gifts unique to any occasion <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2457f68d237b1aa10f7d0302558e3a25d3a32cd51b653ee3e12a730d8da795bb/account_final.gif" data-mid="147325484" border="0" src="https://freight.cargo.site/w/1000/i/2457f68d237b1aa10f7d0302558e3a25d3a32cd51b653ee3e12a730d8da795bb/account_final.gif" /> 01. Customized Travel Preferences at Both the Individual and Family LevelNot only do you get to save your own preferences, you get to save your loved ones’ too. When travelling with your family, each member has their own unique requests that need to be met. You can now personalize it on a family level which saves you the hassele of keying in your special requests repeatedly. <img width="828" height="1646" width_o="828" height_o="1646" data-src="https://freight.cargo.site/t/original/i/c9788f7fec3abb67ff2bf5fd99292452778cb1ce7c6ecee50e02348084dfac66/preferences_FINAL.gif" data-mid="147325485" border="0" data-scale="53" src="https://freight.cargo.site/w/828/i/c9788f7fec3abb67ff2bf5fd99292452778cb1ce7c6ecee50e02348084dfac66/preferences_FINAL.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9828a755fb7b3cf334dc9f758407b80f590254c20c6039c259357c61b3821b4b/notification.jpg" data-mid="147325481" border="0" src="https://freight.cargo.site/w/1000/i/9828a755fb7b3cf334dc9f758407b80f590254c20c6039c259357c61b3821b4b/notification.jpg" /> 02. Seamless Check-In ExperienceSince checking in is the very first touchpoint of the in-stay service, we thought it was important to make a great first impression. One of the pain points we saw in customer reviews was that customers had to wait a long time for check-in. We wanted to make the process with no wait, and as effortless as possible. With the new experience, guests receive a welcome notification upon arrival, redirecting them to the check-in page. Once guests confirm the details of the trip, they can activate the electronic room key, which they can access through the app. <img width="872" height="1736" width_o="872" height_o="1736" data-src="https://freight.cargo.site/t/original/i/f89e9eaa8b4118d7cd1a4f5476f6d8f7e90da6426fdc759ef50488b869e30e83/check_in.gif" data-mid="147325469" border="0" data-scale="53" src="https://freight.cargo.site/w/872/i/f89e9eaa8b4118d7cd1a4f5476f6d8f7e90da6426fdc759ef50488b869e30e83/check_in.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/15c51ce86050cb93fc8c1ebe082e3085eb1cbc5bcef92d0b3ad7e33e21550b51/dining.jpg" data-mid="147325482" border="0" src="https://freight.cargo.site/w/1000/i/15c51ce86050cb93fc8c1ebe082e3085eb1cbc5bcef92d0b3ad7e33e21550b51/dining.jpg" /> 03. In-Stay Dining ExperienceUnder the booking page, guests can explore Shangri-La’s wide network of restaurants and experience signature dishes unique to each city. To streamline the process, dining preferences are automatically stored in the system. Moreover, premium guests can now select the location of their dining table through the clickable map. Guests can be rest assured to enjoy the city view by the window or be allocated closer to the open kitchen where they can see chefs practice their craft. Just like that, dine and be rewarded with points while spending on quality food and experiences at Shangri-La. <img width="872" height="1736" width_o="872" height_o="1736" data-src="https://freight.cargo.site/t/original/i/f7d10b33f5b182295593447a6e63cadd1f30b186fa083028409ee8e88f4800c9/dining.gif" data-mid="147325472" border="0" data-scale="52" src="https://freight.cargo.site/w/872/i/f7d10b33f5b182295593447a6e63cadd1f30b186fa083028409ee8e88f4800c9/dining.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c3f4e775314825b9cbb52a3ec5365a45fc112c5fe5b6e64489b88a643d44374/check-out.jpg" data-mid="147325483" border="0" src="https://freight.cargo.site/w/1000/i/2c3f4e775314825b9cbb52a3ec5365a45fc112c5fe5b6e64489b88a643d44374/check-out.jpg" /> 04. Post-Stay AppreciationTo show appreciation to the loyal guests of Shangri-La, a post-stay appreciation message with a small surprise will appear upon checking out. Guests may check the credited points in their profile and access gifted vouchers in the GC wallet via the floating action button in the bottom navigation. By scanning the QR code in the GC wallet, guests may continue earning and redeeming loyalty points in future visits. Switch to the Voucher tab to redeem exclusive experiences and gifts, from dining vouchers to spa packages. <img width="872" height="1736" width_o="872" height_o="1736" data-src="https://freight.cargo.site/t/original/i/aa44f0e1f29a3c9dab827a8e3c74b118b76d3f8a85b82e2633cd6bba764d96c3/GC_Wallet.gif" data-mid="147325478" border="0" data-scale="53" src="https://freight.cargo.site/w/872/i/aa44f0e1f29a3c9dab827a8e3c74b118b76d3f8a85b82e2633cd6bba764d96c3/GC_Wallet.gif" /> NEXT STEPS With our proposed solution of integrating a personalized end-to-end experience, our goal ultimately is for family travellers under the Golden Circle Membership to feel appreciated and be returning guests of Shangri-La’s hotels and services. To continue making loyal members feel valued, our future plan is to create an even more seamless service experience through a real-time messaging platform that could coordinate appointments and requests. On top of that, experiential tier rewards and a Shangri-La community platform could be introduced to sustain their loyalty. With that, we hope that the improved digital experience elevates “Hospitality from the Heart” to a new level. https://kristenchik.com/Marea Thu, 03 Sep 2020 08:25:20 +0000 Kristen Chik https://kristenchik.com/Marea Marea Restaurant Rebrand Restaurant rebrand for Italian seafood restaurant, Marea, in New York City. Marea aims to redefine the seascape of high-end Italian cuisine through a fresh interpretation of coastal seafood. Marea stands for “tide” in Italian, which is represented through the seamless wavy line motif. Medium ········· Branding, Identity DesignPublished ······ October 2018 <img width="3800" height="2800" width_o="3800" height_o="2800" data-src="https://freight.cargo.site/t/original/i/c509b73b86354e6fd1e156dbdfe0f690e8303288483305cf91c1ae8667581eeb/marea-business-card.jpg" data-mid="81673231" border="0" src="https://freight.cargo.site/w/1000/i/c509b73b86354e6fd1e156dbdfe0f690e8303288483305cf91c1ae8667581eeb/marea-business-card.jpg" /> <img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67909a3e82ef6d60b0fb07a58d8bdff6d483c65a90d728841b2bdae61c386c31/cocktail-menu.jpg" data-mid="81673235" border="0" src="https://freight.cargo.site/w/1000/i/67909a3e82ef6d60b0fb07a58d8bdff6d483c65a90d728841b2bdae61c386c31/cocktail-menu.jpg" /> <img width="6000" height="3500" width_o="6000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/32a941969610f6d1149af3c7ee35a58ff315ef0f0063e70e3a500a2d302f79a0/marea-gift-box.jpg" data-mid="81673236" border="0" src="https://freight.cargo.site/w/1000/i/32a941969610f6d1149af3c7ee35a58ff315ef0f0063e70e3a500a2d302f79a0/marea-gift-box.jpg" /> <img width="5101" height="3300" width_o="5101" height_o="3300" data-src="https://freight.cargo.site/t/original/i/3318470dc20252e2c2b41a0fe74c124bf9b23e609220dce1dbd6f593be6fbb91/marea-placemat-12.png" data-mid="81673233" border="0" src="https://freight.cargo.site/w/1000/i/3318470dc20252e2c2b41a0fe74c124bf9b23e609220dce1dbd6f593be6fbb91/marea-placemat-12.png" /> <img width="6000" height="3500" width_o="6000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/23a94deb7111a0bf0560ced72c9f02b039af10f83b9ca4d47cbf48ba1a78d78a/marea-paper-bag.jpg" data-mid="81673232" border="0" src="https://freight.cargo.site/w/1000/i/23a94deb7111a0bf0560ced72c9f02b039af10f83b9ca4d47cbf48ba1a78d78a/marea-paper-bag.jpg" /> https://kristenchik.com/Sens Thu, 03 Sep 2020 08:01:08 +0000 Kristen Chik https://kristenchik.com/Sens Sens As part of my pre-thesis explorations, Sens is a conceptual multi-sensory care package brand targeting people in any types of long-distance relationships. By bringing satisfaction to the five different senses, it is a nostalgic sensual experience that aims to draw you closer to your memories. The packages are customizable according to memories and are illustrated through simple language and colors. Each package depicts a unique story, culture, and identity. Medium ········· Conceptual BrandingPublished ······ December 2019 <img width="3500" height="2625" width_o="3500" height_o="2625" data-src="https://freight.cargo.site/t/original/i/da80aaf45634f7929e905a483f9a208d8af9eb7f5c32cda970bc97ca2c1abf65/package.gif" data-mid="81671746" border="0" src="https://freight.cargo.site/w/1000/i/da80aaf45634f7929e905a483f9a208d8af9eb7f5c32cda970bc97ca2c1abf65/package.gif" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/3c606e610c5ca1a7358eb882b2366c7febf271776321ab69c257ccad182b3aed/Candles.jpg" data-mid="81672167" border="0" src="https://freight.cargo.site/w/1000/i/3c606e610c5ca1a7358eb882b2366c7febf271776321ab69c257ccad182b3aed/Candles.jpg" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/6b93fce5ddb7ab98e73ea09c1dc221ed8f0a59add13f575c2dbeb83c9b55d1e8/postcards.gif" data-mid="81672125" border="0" src="https://freight.cargo.site/w/1000/i/6b93fce5ddb7ab98e73ea09c1dc221ed8f0a59add13f575c2dbeb83c9b55d1e8/postcards.gif" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/351d8b59d8269fbbe35843329c9919bec63a3683f3fc5137e4bdb6c1df1c8080/granola_final.jpg" data-mid="81672217" border="0" src="https://freight.cargo.site/w/1000/i/351d8b59d8269fbbe35843329c9919bec63a3683f3fc5137e4bdb6c1df1c8080/granola_final.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7db240dad78e97027f3652da30e0935e7659644902767d4379e0cb492b5b2e09/usb.gif" data-mid="81672123" border="0" src="https://freight.cargo.site/w/1000/i/7db240dad78e97027f3652da30e0935e7659644902767d4379e0cb492b5b2e09/usb.gif" />