As the Digital Creative Designer for Ralph Lauren's luxury portfolio, I craft elevated digital experiences that merge high fashion with thoughtful commerce. Working at the intersection of brand storytelling and user experience, I translate the creative vision of our fashion and campaign directors into immersive site experiences—curating imagery and videography, designing interactive shopping grids, and building landing pages that reflect the sophistication and intentionality of the brand's most elevated offering.
My work centers on curation and intention: selecting imagery that conveys the emotion of each seasonal campaign, establishing typographic hierarchies that guide without overpowering, and designing layouts that feel as refined on mobile as they do on desktop. In close collaboration with creative directors, marketing partners, and software engineers, I balance editorial impact with commercial clarity—guiding each campaign from design through implementation to launch, ensuring that every shopping grid, landing page, and campaign moment upholds Ralph Lauren's brand heritage and aesthetic. The result is a cohesive digital experience where storytelling and commerce feel seamless.
Creative Director ······ Michel Botbol, Maia James Muller
Art Director ······ Andrew Young, Kendall Erickson Digital Designer ······ Kristen Chik
Developers ······ Christina Thompson, Kaitlyn Mohr